There is nothing better than clean, effective copy.

In advertising, you have precious few seconds to grab someone's attention. Creative. Impactful. Smart. Funny. These tools can help grab the attention of today's over-stimulated consumer.

I know how to use these tools, and use my knowledge of today's busy newsrooms. Whether it's a press release, a news story, or straight commercial copywriting, you can count on me to make the message clear.

Here's some examples of my work:

NHAB Golden Mic Award Winner for Commercial Production

"It's a Wonderful Car Wash" writing and voice both done by Adam McCune

 

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Mill Morning Shift, "Political Promo" script:


MILL "POLITICAL" ADVERTISEMENT
"OTHER STATIONS"
 
(SCARY MUSIC. SPOKEN IN A QUESTIONING AND DARK TONE)
IN THE LAST 8 YEARS, THOSE OTHER morning shows HAVE TALKED UNTIL THEY WERE BLUE IN THE FACE. HUNDREDS OF HOURS OF YOUR morning, WASTED.  
 
THE OTHER GUYS CLAIM TO BE YOUR STATION, BUT HOW CAN THEY WHEN THEY PLAY THAT AWFUL KID ROCK SONG?
 
WHILE YOU WERE GETTING YOUR MORNING COFFEE, THEY PROMISED TO STAY COMMERCIAL FREE, BUT AS YOU YOU DRANK YOUR MEDIUM HOT WITH EXTRA-EXTRA, THEY PLAYED A COMMERICIAL. SOUNDS LIKE SOMEONE PUT SOMETHING ELSE IN THEIR COFFEE.
 
(UPLIFTING MUSIC, VOICE NOW MORE UPBEAT)
IN THESE TOUGH TIMES, WE NEED A MORNING SHOW THAT STANDS HEAD AND SHOULDERS ABOVE THE REST. ADAM MCCUNE AND THE MILL MORNING SHIFT ON 96.5 THE MILL, MANCHESTER'S ONLY CLASSIC ROCK STATION.
 
I'M ADAM MCCUNE AND I APPROVE THIS MESSAGE.
 

Audio:

 

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Mill "Cheech and Chong Promo" script:

(KNOCKING)
MAN (BEHIND DOOR): WHO IS IT?
BRIAN: 96-5, THE MILL.
(PAUSE)
MAN (BEHIND DOOR): THE MILL'S NOT HERE MAN.
BRIAN: NO, IT'S 96-5 THE MILL, AND I GOT YOUR TICKETS TO SEE CHEECH AND CHONG
(PAUSE)
MAN (BEHIND DOOR): I DON'T HAVE NO TICKETS MAN.
BRIAN: (SIGH) I'VE GOT YOUR TICKETS... IT'S ME, 96-5 THE MILL.
(PAUSE)
MAN (BEHIND DOOR): 96-5?
BRIAN: YES.
MAN (BEHIND DOOR):  THE MILL?
BRIAN: YEAH
(PAUSE)
MAN (BEHIND DOOR):  THE MILL'S NOT HERE MAN
BRIAN: (SIGH) CHEECH AND CHONG TICKETS ON 96.5 THE MILL
 


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96.5 The Mill "Big Oil Drill Promos" script(S)

Voice parts in George W. Bush character:

Hey, Mill listener. It's me...Your President. At least until January. I wanted to tell you about my joint nish-ya-tive between the Mill, Holly Oil and me, George. (laughs) Condi was telling me something about this Global Warming thing...So I says "Global Warming, what about Homal Warming?" We laughed for like 20 minutes. But it's time, we release our Stratergic reserve and give back after taking so, so much.
 
(Brian's Part, station information)
 
Can we get Haliburton on this one?
 
My fellow 'Mericans. We've reached a crossroads in our economy. After several discussions with my top advisers, Dick, Condi and that girl at the drive up window at my bank, we've decided to hold our stratergic reserve. Instead, I'd like to announce our partnership with Holly-oil and 96.5 the Mill. As we work together to heat your home this winter.
 
(Brian's Part, station information)
 
Mission Accomplished.

 


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